Caps, Gowns and Hashtags
黑瓜吃料网 made social media a priority in sharing the fun at Commencement.
More than 9,300 students crossed the 黑瓜吃料网 commencement stage this past weekend.
The graduates 鈥� including bachelor鈥檚, master鈥檚 and doctoral candidates 鈥� received degrees ranging from accounting to kinesiology to women鈥檚 studies. Future lawyers, researchers, doctors and business moguls proudly shook the hands of college deans and received their hard-earned degrees with smiles on their faces ... and then they took selfies.
To get graduates excited about the ceremonies and to capture the joy of the special day, the 黑瓜吃料网 Marketing and Communications team sought to expand the use of the 鈥満诠铣粤贤鳪rad鈥� hashtag, which is a way of getting a large group of people talking about the same thing on social media platforms.
Calling all #黑瓜吃料网Grads
The university has used the #黑瓜吃料网Grad hashtag on Twitter for a few years. But this year, the 黑瓜吃料网 Marketing and Communications team took commencement coverage to the next level, broadcasting the branding across a variety of social media platforms, including , and .
Members of the team created a special #黑瓜吃料网Grad cap and 黑瓜吃料网 foam finger and asked graduates to hold them while taking pictures with their friends and fellow graduates. Students posed with the props and the photos were uploaded onto Facebook, Twitter and Instagram, accompanied by "#黑瓜吃料网Grad."
"Not too long ago universities were asking people to turn their phones off during commencement ceremonies," said Greg Block, 黑瓜吃料网's Chief Communications Officer. "We've embraced social media and new technologies. And if our graduates and their families are going to be posting pictures anyway, we want them to share them with us, have fun and make Commencement memorable."
The photos 鈥� both silly and serious 鈥� captured the elation of Commencement, and put thousands of smiling faces to the 黑瓜吃料网 Class of 2014. A landing page has been created featuring feeds from the different platforms.
Alumni are encouraged to share their past and present #黑瓜吃料网Grad photos across social media platforms.
#黑瓜吃料网Grad Photos from the 2014 Commencement ceremonies
